Search engine optimization (SEO) is one of the branches of web marketing. SEO is the marketing of websites on search engine websites like Google, Yahoo, and Bing. Search engine websites use software to measure the relevancy of a website to a search query. Then, websites are being listed in search engine results pages according to the relevancy of these websites to the search query. The more relevant a website is to a specific search query, the higher it is being listed on search engine results pages so the more users will be able to see and visit a website.
As we know, companies are building websites for their businesses to promote their products and services. So, the goal from building a website is reaching the largest possible number of users to visit this website so they may be customers of this business. Which means that a business’s website with a low traffic is not achieving the goals that made the business consider having a website. The solution of this problem is in search engine optimization.
You can press on this link: http://www.youtube.com/watch?v=WNJWhzNh4Cc and watch a video on YouTube that will show you how important SEO could be to a business. SEO is all about optimizing and rewriting your website so that your website appears in a good place on search engine results pages.
SEO is now a very important thing every business should be using to survive in the online world. SEO is important especially for competitive businesses who want users to visit their websites more than other websites that provides users with the same products and services.
When users use search engine websites to look for the services or products, they use some specific keywords and phrases that describe what they are looking for. When users type one of these keywords and phrases, search engine websites show the websites whose contents are relevant to this search. Search engine optimization optimizes the content of your web pages by adding the keywords and phrases that describes your business and those you believe users will use whenever they want to reach your services and products you provide on your websites. By this way, SEO will help making your website more visible in front of users who are really looking for services similar to your website and bring you targeted traffic.
An SEO expert will work on improving the content of your website which is the best thing you need to do. What if you got the high traffic to your website, and after users visited your website, they didn’t find something interesting so they didn’t give your website another visit. So, having the best content ever is something important in your web marketing campaign.
SEO companies work on making your website a friend to search engine websites. This requires a knowledge of how Algorithms work and also a knowledge of the rules and policies of search engine websites and following them to get the high ranking. If you didn’t follow the rules of search engine websites, you may get your website banned.